| in this journey must yoke together
the divergent skills of design and programming, art and science.
The pretty pictures must earn their keep by also paddling furiously
beneath the surface in order to benefit your business in tangible,
significant ways.
Your web-site partner must offer
- business skills that can comprehend your needs,
- marketing skills that know how to fulfil them,
- design that reflects your image,
- copy that embodies your proposition, and
- technical expertise that turns visitors into prospects, interest
into action, satisfaction into loyalty, and clicks into cash.
Your partner must live your need, fulfil
your feature-set and promote your profit.
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